By now, I’m sure many readers have heard the expression “there’s an app for that”. Heck, it’s probably true, with over 2.5 million apps being registered on the App Store and Google Play dating back to 2014, there is surely an app to meet your needs. The real question on everyone’s mind is how far can this go?
True, there may indeed be an app for everything that crosses our worried minds, but should there be? With hundreds of thousands of new apps created each year, it is becoming more and more difficult for brands to differentiate themselves from their competitors. Some developers have grown content with simply becoming copycats and merely settling for the ideas of someone else to pass off as their own with minimal changes.
Don’t get me wrong, there are still a few who strive to create greatness and tap into their own respective niche, but the number that do so is dwindling fast. The copycat approach can only get you so far before you find the end of the road. Though it be risky, blazing your own trail will ultimately be the way to reach new heights. If it was easy, everyone would do it. Who would have thought that a quote from Jerry Seinfeld (yes, you read that correctly) would be so true, “sometimes the road less traveled is less traveled for a reason”. (CNN, 2015)
(2015, January 3). Retrieved from CNN: http://www.cnn.com/2014/12/30/tech/social-media/weirdest-apps-2014/index.html