For starters, the most commonly applied ‘shorthand description’ of emerging media is that it is communications of all types, based on digital technologies, and increasingly with interactive components. (American Journal of Business, 2016)
This sound familiar? If so, it should! When one is presented with the task of contemplating the existence or perhaps the definition of emerging media, our everyday life certainly should come to mind. The best way to label emerging media or rather social media such as blogs, Facebook, and Twitter is “dynamic” or alive.
Whether we like it or not, the communications world is rapidly changing, and this is heavily effecting the advertising and marketing community. (ABC Creative Group, 2016)
As stated above, these rapid changes are upon us, how companies evolve with such changes will ultimately determine their fate. The idea needs to involve the utilization of this emerging media in the methods of communication in terms of B2C.